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Looking to upgrade the quality of its advertising and more tightly focus its media buys, the Cape Cod Chamber of Commerce this week will launch a TV spot on Boston network affiliates and cable channels.
Created by Fleming & Roskelly in Newport, R.I., the 30-second execution uses the themeline, “Spectacular in springtime,” and features images of outdoor fun and cultural activities throughout the Cape.
The spot, which includes a toll-free information number and Web site address, closes with the commonwealth’s “Take a real vacation” tagline, introduced last year by the Massachusetts Office of Travel & Tourism.
The commercial marks the first time in perhaps a decade the chamber has used TV, said agency president Paul Fleming, who served as copywriter.
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