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Following a 10-month review, the Maryland Transit Ad-ministration has selected The Campbell Group as its lead agency.
The Baltimore shop will partner with minority specialist Rosborough Communications to handle the MTA’s four-year, $4 million contract.
TCG and Rosborough outscored Baltimore agencies including Carton Donofrio & Partners, Chess Communications, gkv and Trahan, Burden & Charles. Laughlin Marinaccio & Owens Advertising in Arlington, Va., also participated in the competition. Since incumbent The Reeves Agency ceased operations 18 months ago, TCG was serving as MTA’s interim shop.
“We did have a relationship with them, but there was no way of placing a value on that,” said TCG partner and co-creative director Andy Dumaine.
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