Campbell-Ewald Builds Up Zyan

Campbell-Ewald/West has created its first campaign for DSL provider Zyan Communications.
Radio and print ads broke earlier this month in major U.S. cities. The campaign targets primarily small and midsized businesses, according to Ian McGregor, the Los Angeles agency’s executive vice president and managing director.
“This is a company where customer service is a high priority,” McGregor said. “They’re in a burgeoning category with a lot of other players. It’s important for them to get a foothold.”
The Los Angeles company wants to build brand recognition and hopes the ads will drive subscription growth.