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When the police department in St. Paul, Minn., revealed it was desperately short of German Shepherds in this year’s K-9 recruiting class, Minneapolis agency Martin/Williams was happy to help.
“We said, “We don’t have any dogs, but how about some ads?'”
said copywriter Jill Palmquist. The result is a humorous pro bono campaign.
St. Paul is one of the few cities in the country that relies on donations to fill its police department’s K-9 division, Palmquist said.
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