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LOS ANGELES The California Lottery Commission today approved the decision to award the lottery’s four-year, $100 million general-market ad account to BBDO West.
In a meeting held at lottery headquarters in Sacramento, Calif., the commission also approved an amendment to add $6 million in funds to the contract handled by the incumbent, Grey Global Groupe’s Grey in Los Angeles. Grey has handled the account since 1997. The contract with Omnicom Group’s BBDO West in San Francisco goes into effect May 1.
BBDO
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