The Breakaway Brand
New York, June 13
Looking at what differentiates brands such as Apple, Starbucks and JetBlue from the pack, Arnold president and CEO Fran Kelly will lead a discussion on the world’s most recognizable and successful brands. Panelists include Roger Adams of The Home Depot, Lisa Baird of the National Football League and Jerry Shereshewsky of Yahoo. This event, organized by the New York American Marketing Association, is hosted by Time. For more info, call (212) 687-3280, ext. 228, or visit http://www.nyama.org/calendar/events/breakawaybrands.cfm.
aef 2006 Honors Night
New York, June 14
The Advertising Educational Foundation and Linda Sawyer,
AEF chairman and Deutsch CEO, will host this event recognizing one outstanding representative each from Omnicom Group, Ford Motor Co., The Washington Post Co. and The Hearst Corp. for accomplishments in promoting and supporting the advertising industry and the AEF mission. This event will be held at the University Club. For more info or to RSVP, call (212) 997-0100.
Cannes Lions 2006
Cannes, France, June 18-24
The 53rd International Advertising Festival will include workshops, seminars and screenings. Awards in categories such as Advertiser of the Year will be presented. For more info, visit www.canneslions.com.
New York, June 20
Science Magazine has maintained an online version of its print publication for nearly 10 years. An online overhaul was decided upon in 2004. From a business perspective, the site’s subscription model needed to be evaluated in light of how users perceive value and where the division of free vs. accessible content lives. Join Gene Lewis, partner and director of Web & Technology Development at Digital Pulp, and Stewart Wills, online editor at Science, to learn about the processes and techniques that were used to launch this amazing family of sites. This event will be held at the MPA Board Room. For more information, call Scott Rothstein at (212) 679-0676, ext. 242.
SPORTS LICENSING SUMMIT
New York, June 20
Produced by National Sports Marketing Network and hosted at Licensing 2006 International, this one-day event will feature every major sports property and league. Top sports licensing execs will discuss emerging trends, wireless opportunities, Olympic licensing and athlete licensing. Free admission at the Jacob K. Javits center. Open to sports licensing executives, brand marketers and industry media only. Pre-registration and approval is required. For more info, call (212) 227-1300 or visit www.sportsmarketingnetwork.com.
Please send calendar listings to Diana Lee at email@example.com.
ARF Audience Measurement Symposium
New York, June 20-21
This Advertising Research Foundation symposium will provide perspectives on the alternative new measurement solutions required for the changing media landscape. This event will be held at the Millennium Broadway Hotel. For more info, visit www.thearf.org.
Hollywood and Games Summit
Beverly Hills, Calif., June 27
Celebrate the collaboration between film and video games. Business and creative visionaries from both industries will address synchronized production, how to pitch to the other side, capturing the movie feel in games, sharing marketing buzz and cross-pollinating production techniques. This event is hosted by The Hollywood Reporter and Game Developers Conference. For more info, call (646) 654-7268 or e-mail firstname.lastname@example.org.
What Teens Want
New York, July 13
Teenagers spent over $158 billion in 2005 and are expected to spend $205 billion in 2008. This event focuses on marketing and selling to teens using music, film, TV, sports and media. Join brand-marketing executives and youth culture experts. This event is hosted by Adweek, Brandweek, Mediaweek, Billboard, The Hollywood Reporter, Sporting Goods Business and Action Sports Retailer. For more info, call (646) 654-7268 or e-mail email@example.com.
innovation through collaboration: Brand-Building Through Entertainment & New Media
Los Angeles, July 13-14
Learn about marketing opportunities, customized media content, product placement, events and sponsorships. This event, hosted by the University of Michigan’s Yaffe Center at the Ross School of Business and the Advertising Research Foundation, will be held at the Pacific Design Center. For more info, visit www.thearf.org.
2006 Account Planning Conference
Miami, July 24-26
This 4A’s event will be held at Loews Miami Beach Hotel. For more information, call Michelle James at (212) 850-0735 or e-mail firstname.lastname@example.org.
The Next Big Idea
New York, Sept. 14
How can you make sure your brand is the cameo on TV, Internet and movies? How do you make the deal, sustain engagement with your customer, break through the clutter and measure ROI? Learn about creative marketing strategies. This event, hosted by Adweek, Brandweek, Mediaweek, Billboard, The Hollywood Reporter and Sporting Goods Business, will be held at the Millennium Broadway Hotel. Adweek will also announce its Buzz Awards. For more info, call (646) 654-7268 or e-mail email@example.com.
Diversity Achievement and Mosaic Awards & Forum
New York, Sept. 27
The American Advertising Federation and District Two, forces that have pursued the goal of a more inclusive advertising industry for the past 11 years, will present the Diversity Achievement and Mosaic Awards & Forum as part of New York’s Advertising Week. This event will be held at the New York Athletic Club. For more information, visit www.aaf.org.
Calendar Of Events
The Breakaway Brand