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CHICAGO/MARCH 25
The Creative Exchange unit of the Chicago Association of Direct Marketing offers a program on “Leveraging General Advertising to Give Direct Marketing More Punch.” The luncheon is at Reza’s, beginning at 11:30 a.m. For info, call (312) 670-2236.
MINNEAPOLIS/MARCH 26
The Art Directors/ Copywriters Club of the Twin Cities welcomes Steve Bautista of Ingalls Advertising in Boston. The event is at Parallel Productions, beginning at 5:30 p.m. For info, call (612) 338-0177.
CHICAGO/MARCH 28-30
The Point-of-Purchase Advertising Institute’s Marketplace ’98 trade show will be held at McCormick Place, open daily 10 a.m.
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