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General Motor’s Cadillac has narrowed its search for a new creative agency to six shops, the client confirmed today.
The shops are Publicis Groupe’s Publicis and Publicis Groupe-backed Bartle Bogle Hegarty, both in New York; Omnicom Group’s DDB in Chicago; Interpublic Group units Gotham in New York and The Martin Agency in Richmond, Va.; and independent McKinney in Durham, N.C.
Those contenders emerged from a longer list of about 15 agencies that received Cadillac’s RFP.
That list also included Dentsu’s mcgarrybowen in New York and IPG units McCann Erickson in Birmingham, Mich.,
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