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NEW YORK Interpublic Group’s Initiative here has won media planning and
buying duties on Cadbury Schweppes Americas Beverages’ U.S beverages account
after a review, the client has confirmed.
In the first 11 months of 2007, Cadbury spent more than $80 million in major measured media on its beverage brands, according to Nielsen Monitor-Plus. The 2006 total spend was around $140 million, per Nielsen.
The other finalists were IPG units Mullen in Wenham, Mass. (which pitched via its MediaHub unit), The Martin Agency in Richmond, Va.
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