Butler Takes Next Step in Media




Hires Sterling to Lead Nascent Department
SAN FRANCISCO–Butler, Shine & Stern has hired veteran ad executive Kimber Sterling as media director in a major step toward building an in-house media buying and planning department.
“It’s a new discipline for Butler, Shine & Stern, so it’s very exciting to be involved at this time,” said Sterling.
Sterling comes from Goldberg Moser O’Neill, San Francisco, where he ran the media portion of the Dell Computer business, which GMO recently resigned.
Prior to GMO, Sterling worked for San Francisco shops Anderson & Lembke and the former Hal Riney & Partners. He has worked for clients such as Microsoft, 3Com and The Stroh Brewery.
Sterling said he hopes to hire at least six people within the coming year.
For now, TBS Media Management in Los Angeles will continue to handle broadcast buying for the Sausalito, Calif., agency.
Sterling’s hire comes just two months after Butler added Edward Cotton from McCann-Erickson, Seattle, as its first director of account planning and Margot Beall from Anderson & Lembke as art buyer/creative manager, another new position.
“As our client list grows and we have the opportunity to forge closer relationships with our clients, we want to be able to provide better integrated strategic services,” said agency president Greg Stern.
Butler Takes Next Step in Media – Hires Sterling to Lead Nascent Department
By Jane Irene Kelly
SAN FRANCISCO–Butler, Shine & Stern has hired veteran ad executive Kimber Sterling as media director in a major step toward building an in-house media buying and planning department.
“It’s a new discipline for Butler, Shine & Stern, so it’s very exciting to be involved at this time,” said Sterling.
Sterling comes from Goldberg Moser O’Neill, San Francisco, where he ran the media portion of the Dell Computer business, which GMO recently resigned.
Prior to GMO, Sterling worked for San Francisco shops Anderson & Lembke and the former Hal Riney & Partners. He has worked for clients such as Microsoft, 3Com and The Stroh Brewery.
Sterling said he hopes to hire at least six people within the coming year.
For now, TBS Media Management in Los Angeles will continue to handle broadcast buying for the Sausalito, Calif., agency.
Sterling’s hire comes just two months after Butler added Edward Cotton from McCann-Erickson, Seattle, as its first director of account planning and Margot Beall from Anderson & Lembke as art buyer/creative manager, another new position.
“As our client list grows and we have the opportunity to forge closer relationships with our clients, we want to be able to provide better integrated strategic services,” said agency president Greg Stern.