Busch: Bud Will Roll With Changes

MIAMI BEACH, FLA. That Budweiser is a 128-year-old brand and the best-selling beer in the world for 47 years “guarantees us nothing,” said August Busch IV, president of Anheuser-Busch, in his address to the American Association of Advertising Agencies Management Conference here.

The St. Louis, Mo., company, like any other, must adapt to the changing marketplace through innovation, fresh thinking and calculated risk in its creative, he said.

As such, Busch said the company will also be more cautious in its creative approach “so we’re in front of the mood of the country,” in light of the controversy that swirled around the Super Bowl in February.