Burnett Dominates Chicago Creative Show

CHICAGO Publicis Groupe’s Leo Burnett dominated the Chicago Creative Club awards, winning best in show in two categories and 17 of the 27 total prizes presented at the ceremony last week.

Burnett won best of show for a Hallmark television spot that depicted a man struggling to become literate so he can read the cards given to him over the years. The shop also took home outdoor best in show for a billboard that touted McDonald’s breakfast offerings by acting as a sundial.

“It is an honor to be recognized by the CCC as the most creative shop in Chicago for the fourth straight year,” said Leo Burnett Worldwide chief creative officer Mark Tutssel, in a statement. “The CCC awards jury includes some of the most respected creative talents in the world, and their nod of approval signifies our mission for paramount creativity.”

Omnicom Group’s DDB won radio best in show for its much-lauded “Real men of genius” campaign for Anheuser-Busch. The shop won three total awards, as did WPP Group’s Young & Rubicam. Independent agency Cramer-Krasselt won two awards.

The awards were presented last week in a show hosted by Tony Little, known as “America’s Personal Trainer” on his direct response television ads.

Judges were Rob Schwartz, executive creative director at TBWA\Chiat\Day in Los Angeles; Maria Kennedy, creative director at Karacters Design Group in Vancouver, Canada; Susan Credle, creative director at BBDO in New York; Pete Favat, a managing partner at Arnold in Boston; and Joan Rentz, creative director at FCBi in New York.