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CHICAGO Interbrew has awarded global duties on its Leffe beer account to Leo Burnett’s Chicago and Belgium offices.
The assignment includes advertising for the brand’s four varieties: Leffe Blond, Leffe Brown, Leffe Triple and Leffe Radieuse/Vieille Cuvee. Burnett’s Chicago office currently handles Interbrew’s Beck’s beer account, while the Belgian branch advertises Juliper, a local brand. Billings for the assignment were not disclosed.
The shop won the account after a review that included London shop Mother, sources said.
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