Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Four days before Burger King acknowledged it was reviewing the creative portion of its $400 million account, top executives at Lowe Lintas & Partners pre-sented three new creative concepts to client officials at their Miami headquarters.
One concept, which was well received, revolved around burgers, the fast-food chain’s core equity, sources said. At the time, executives at the meeting, including Frank Lowe, Jerry Judge and Lee Garfinkel, thought they had a winner.
But based on past experience with BK, which typically buys two campaigns at a time, some wondered if something was amiss.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in