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A clever bit of branding has been unveiled this week in Los Angeles. Amazingly and refreshingly, the timing has nothing to do with that little gold guy.
The Bulleit Frontier Works program, which will add another installation in L.A. later this spring before branching out to other cities around the country, is designed to showcase individuals on the “cultural frontier.” For this initial 32-foot-wide artifact, 24 leading L.A. tattoo artists were recruited to create a patchwork of leather panels.
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