Buffalo Wild Wings Selects Atlanta Shop

CHICAGO Buffalo Wild Wings has awarded its $2 million advertising account to WestWayne after a review that included two other finalists, the company said.

The independent Atlanta agency bested two other finalists for the business: WPP Group’s Young & Rubicam in Chicago and Interpublic Group’s Mullen in Winston-Salem, N.C. The incumbent, independent agency Periscope in Minneapolis, had been cut in an earlier round.

“Although the selection process was a difficult one, the passion, strategic thinking and creativity demonstrated by the WestWayne team makes them an outstanding choice for Buffalo Wild Wings,” said Kathy Benning, senior vice president of advertising, marketing and brand development at the Minneapolis-based company, in a statement. “We are thrilled to begin working with a team with such natural talent and genuine team chemistry.”

Buffalo Wild Wings, which operates 255 restaurants in 30 states, spent $2 million on advertising last year, according to TNS Media Intelligence/CMR.

Boston-based consultant Pile and Co managed the review.