Buffalo Wild Wings Business in Play

CHICAGO Restaurant chain Buffalo Wild Wings has placed its estimated $2 million advertising account in review, according to the consultancy handling the search.

The Minneapolis chain has enlisted Pile & Co. in Boston to manage the search. The review is expected to be completed by early December, according to an executive at Pile. The review is believed to include creative and media.

Six-year incumbent, independent Periscope in Minneapolis, is expected to defend, according to the shop’s president Greg Kurowski.

Buffalo Wild Wings, which has 255 restaurants in 30 states, spent $2 million on advertising last year, according to TNS Media Intelligence/CMR.