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When you secretly plan to bring 1,000 beer drinkers to a quiet mountainside village in Colorado, what could possibly go wrong?
Well, a fair amount, as it turns out—most of it involving the residents after they find out.
It's been a big problem for Bud Light over the past week. When we spoke to the brand last month about its cryptic "Whatever USA" campaign, it was tight-lipped—and proudly so—about which town it would be visiting on Sept.
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