Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
The spot features grainy footage of a cowboy riding a giant chicken in a rodeo ring. The song lyrics tell us, “Big, buckin’ chicken. Your are big and you are chicken.” The spot promotes Burger King’s new Tendercrisp Cheesy Bacon Sandwich. “The only way to beat it is to eat it.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in