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CHICAGO High-end confectioner B.T. McElrath Chocolatier has tapped Omnicom Group’s Martin/Williams as its first lead advertising agency without a review, according to the shop.
“B.T. McElrath is already recognized by the food world for its imaginatively flavored and hand-crafted confections,” said agency president Steve Collins in a statement. “Working together we’ll be able to share this secret with chocolate lovers and gourmets everywhere.”
The Minneapolis shop is currently developing consumer and trade advertising campaigns that will showcase the handcrafted artistry of the company’s chocolates, according to an agency official.
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