B.T. McElrath Selects Martin/Williams

CHICAGO High-end confectioner B.T. McElrath Chocolatier has tapped Omnicom Group’s Martin/Williams as its first lead advertising agency without a review, according to the shop.

“B.T. McElrath is already recognized by the food world for its imaginatively flavored and hand-crafted confections,” said agency president Steve Collins in a statement. “Working together we’ll be able to share this secret with chocolate lovers and gourmets everywhere.”

The Minneapolis shop is currently developing consumer and trade advertising campaigns that will showcase the handcrafted artistry of the company’s chocolates, according to an agency official. The work is expected later this fall.

The agency will also handle online creative, media planning and guerilla marketing, as well as media relations though its Karwoski & Courage public relations division.

Billings were not disclosed. B.T. McElrath of Minneapolis had no recorded media spending last year, according to Nielsen Monitor-Plus.