Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Here’s more fodder for those who think some brands are practically their own religions: The term “Jedi Knight” has been deemed a legitimate religious denomination in the U.K.
This shocking news comes from Cosmi verse.com, which reports that the new U.K. census—still being tallied—includes Jedi Knights among its religious orders (code 896 on the form). Star Wars fans can draw their own conclusions from the fact that 896 is followed closely by “heathen” (897), “atheist (898) and “none” (899).
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in