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A change in ownership at client Hi/Lo Automotive has cost Black Rogers Sullivan Goodnight in Houston its agency of record status on the estimated $5 million account.
The Houston-based Hi/Lo car parts retailer was acquired in late January by O’Reilly Automotive of Springfield, Mo., which has consolidated advertising for both operations in-house. Advertising for O’Reilly’s retail stores was already handled internally.
Ron Byerly, vice president of marketing, advertising and training for O’Reilly, said he is in discussions with BRSG about handling some creative work on a project basis, but added: “We do not retain agencies of record.
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