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CHICAGO Fallon has added Swedish brothers Calle and Pelle Sjonell as group creative directors at its Minneapolis office.
These are the first significant hires since Kerry Feuerman joined in March as creative director.
Pelle Sjonell, 33, comes from advertising agency King, where he was a creative director and CEO. Calle Sjonell, 34, was creative director at interactive shop Starring (formerly Moonwalk).
“They’re terrific creative people in general,” Feuerman said. “They look at the real problem. They don’t look at the advertising they’re trying to do—they wonder what type of problem they’re trying to solve.”
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