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New business acquisition and executive moves were on tap last week at Bronnercom, which added Sears Home Services to its roster and dispatched chief creative officer Mike Slosberg overseas after London creative director Martin Macdonald abruptly resigned.
The $2.5 billion unit of Hoffman Estates, Ill.-based Sears, Roebuck & Co. hired the agency for a “teleservices consulting project” expected to last through the end of the year, according to Bronnercom chief executive David Kenny. There was no formal review.
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