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Slumping sales at Procter & Gamble have triggered layoffs at Bromley Communications, the company’s Hispanic agency, sources said.
Agency chairman and chief executive Ernest Bromley confirmed last week that 14 employees, or 10 percent of the workforce, have been let go, primarily on the P&G account team.
The cuts took place across the board and included media, creative and account personnel.
Two years ago, P&G and its roster agencies agreed on a form of compensation based on a percentage of product sales rather than the cost of ads placed.
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