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ATLANTA BrightHouse Live has launched a television ad to introduce a new section of Sport Illustrated magazine that profiles professional athletes, the agency said.
The Atlanta shop won the campaign last month after a review that included five other undisclosed agencies. Billings were not disclosed.
Sport Illustrated will debut the new six-page section in its next edition, scheduled for release Sept. 13. The first player profiled in the “SI Players” section is Ray Lewis, a linebacker for the Baltimore Ravens.
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