BrandBuzz’s Hord Takes Creative Post at Lowe

NEW YORK Jim Hord, a former creative director at Young & Rubicam Brands’ BrandBuzz, has landed at Interpublic Group’s Lowe as creative group head on GMC trucks, Lowe said.

Hord, who started this week, spent a year at BrandBuzz. Before that, he was a creative director at Y&R, working on brands such as Sony and Accenture. At Lowe in New York, he joins a select group of about a dozen group heads.

Hord, 35, is among six senior creative hires that Lowe chief creative officer Gary Goldsmith has made in the past three months, including creative group heads Reid Miller and Ronald Wohlman, creative supervisors Andrew Whitehouse and Justin Gomes and senior art director Raj Kamble.

Goldsmith said he admired a “Post-It” spot that Hord helped create for Accenture in which a doctor studies an X-ray that shows a sticky note labeled “idea” inside an office worker’s head.

The hire also reflects Goldsmith’s goal of luring versatile creatives who can create more than 30-second TV spots. The philosophy of BrandBuzz is to start with a media plan and see where that leads creatively, be it a print ad, an event or a guerrilla marketing effort.

“I believe you have to really infuse a department with people with all different backgrounds, all different talents,” Goldsmith said. “These guys are strong conceptual thinkers beyond the scope of traditional advertising.”

Miller, 32, who joined from IPG sister shop Hill, Holliday, Connors, Cosmopulos, is working on The New York Times and Smokey Bones. Wohlman, 36, a former creative director at Sony Music, is charged with new business development.

Whitehouse, 32, and Gomes, 30, a creative team from TBWA in Paris, are functioning as roving creatives, without set client assignments, as is Kamble, 28, a transplant from Lowe Mumbai in India.