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BP’s “A Little Better Game”, a tie-in to the upcoming Walt Disney Co. release, Hannah Montana: The Movie, is trying to lure kids into the stores while their parents pump gas.
The campaign provides a scratch-and-win game card to consumers who present a receipt for at least five gallons of gasoline to the store’s clerk, according to a report by Instoremarketer.org.
The game’s prize pool contains film-related incentives including autographed merchandise, CDs, DVDs and a trip for four to the movie’s premiere.
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