MINNEAPOLIS – Bozell/Minneapolis was named agency of record late last week for Knott’s Camp Snoopy amusement park located in the Mall of America, Bloomington. Also in contention for the account was Chuch Ruhr Advertising/Minneapolis. Billings are estimated at $1-2 million. The incumbent, Martin/Williams’ The Edison Group, was not invited to participate in the review.
Copyright Adweek L.P. (1993)
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