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Effort Touts Benefits of Energy-Saving Appliances, Light Fixtures
BOSTON–Building on last year’s ads for Northeast Energy Efficiency Partnerships featuring a grimy girl called “Suzy,” Bozell Kamstra has released several spots to promote other energy-saving products, including kitchen appliances, light bulbs and fixtures.
Spending is in the $2 million range, and Konjolka/KSL Media, Wellesley, Mass., is handling placement.
“We’re trying to build recognition and consumer interest in the Energy Star label” said Bozell Kamstra senior account director Jeff Drake.
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