Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Bank of America has begun piloting a new campaign in the Dallas/Fort Worth area for one of its divisions, with plans to roll it out nationally in early 2001, according to the client. The budget is more than $10 million, the client said.
TV and print ads tout for the first time Banc of America In-vestment Services as a separate entity, al-beit one closely allied with the parent company’s new brand ad-vertising campaign.
Created by Bo-zell in New York, the 30-second TV spot shows a boy clad in white walking across a crowded stock-exchange floor while a childish voiceover wonders: “What will I be like a year from now? How much will I grow? How strong will I be in five years? In 10 years?” The boy makes a shushing sound, and the boisterous, business-suited crowd on the floor falls silent.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in