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Tired of having its sport seen as a bastion of geeks, nerds and guys who couldn’t make the football team, the Pro Bowlers Association has called on a new Seattle agency called Creature to spruce up the perception of bowling.
The 4-month-old shop has launched a campaign for the PBA focusing on the “drama” of the competition.
Agency creative director Matt Peterson acknowledged that bowling is typically not known for its excitement, but he said that is about to change with PBA initiatives including a world championship and a relaxed dress code.
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