Borders Fields Coffee Project

Borders, Perrin and Norrander’s Seattle office has picked up a field marketing assignment from Starbucks Coffee Co., a client official confirmed.
The agency will handle collateral and in-store marketing for Starbucks outlets in Oregon and eastern and western Washington on a project basis, said Andrƒ Cabrera, the region’s field marketing manager.
Separately, Starbucks has begun a search of shops in the Northwest, including Borders, to assist with local marketing on an ongoing basis. Conducted by Select Resources International in Los Angeles, the review is part of a series of regional searches taking place around the country.
The Seattle-based coffee chain is looking for “small, specialized marketing companies” [Adweek, Aug. 18]. –Angela Dawson