Bonner Joins Active Sports

Active Sports Marketing Group, a marketing services firm in La Jolla, Calif., that creates programs involving event marketing, product licensing, athlete sponsorships and online and traditional media, has hired Andrea Bonner as director of business development. Bonner, 39, was previously brand director at Ground Zero in Marina del Rey, Calif., and has also worked at agencies such as Wieden + Kennedy and Goodby, Silverstein & Partners.