Boniva Creative Heads To Saatchi

Saatchi & Saatchi Consumer Healthcare has won creative duties on Boniva, a new osteoporosis drug from Hoffmann-LaRoche and GlaxoSmithKline, the client confirmed last week. Billings have not been determined. Saatchi, here, beat Havas’ Euro RSCG MVBMS Partners, IPG’s McCann HumanCare and WPP’s Ogilvy & Mather, all New York, said sources.