Bolloré Ups Stake in Aegis Group

BOSTON Group Bolloré, the principal company of Havas chairman Vincent Bolloré, has confirmed doubling its stake in Aegis Group from 3 percent to more than 6 percent.

The heightened investment was disclosed in a brief statement posted on the Bolloré Web site. Company representatives did not return calls seeking comment. A representative of Havas in Paris declined comment, as did officials at Aegis.

Shares in London-based Aegis, parent of the Carat media network, rose this week as European media reported that Bolloré could be gearing up for a takeover bid.

In June, Havas underwent a major upheaval as investor Bolloré won seats for himself and three associates on the company’s board, prompting the resignation of CEO Alain de Pouzilhac. After efforts to recruit TBWA Worldwide executive Jean-Marie Dru as CEO failed, Bolloré was named chairman and Philippe Wahl was installed as CEO [Adweek Online, July 12].

Havas owns Arnold, Euro RSCG and Media Planning Group.

—Adweek staff report