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The Recreational Boating & Fishing Foundation is angling for an agency.
The newly formed nonprofit group, based in Alexandria, Va., has retained Pile and Co., the Boston consulting firm, to oversee the search process.
Funding for the planned campaign comes from The Sportsfishing and Boating Safety Act of 1998. Through that legislation, $36 million has been earmarked for a five-year national outreach and communications effort–about $7.2 million per year.
Pile and Co. has begun contacting agencies that have some background with sports or outdoor clients about handling creative and media chores, said chairman Skip Pile.
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