NEW YORK Two executives from BMW and Anheuser-Busch, two clients known for their integrated marketing efforts, will speak at the Association of Independent Commercial Producers’ brand integration honors on June 9, the AICP said.
James McDowell, vp, marketing for BMW of North America in Westwood, N.J., and James Schumacker, vp, creative development and innovation at Anheuser-Busch in St. Louis, will discuss their brand integration efforts. BMW is known for its Internet short films, including The Hire and The Hostage, which feature the automaker’s cars. Anheuser-Busch has also created short films like Best Man and Company Man featuring its product.
“We wanted people working in this world to talk through how these things came about,” said Matt Miller, AICP president and CEO. The focus is “not just the business model, but the model for creativity in this area,” he added.
McDowell and Schumacker’s talks will be followed by a panel discussion on key examples of the merging of entertainment and advertising. Panelists include John Hegarty, chairman and worldwide creative director at Bartle Bogle Hegarty in New York; Charles Garland, partner of 19 Entertainment, creator of American Idol; Michael Davies, executive producer of Who Wants to Be a Millionaire?; and Steve Berman, svp, worldwide marketing at Interscope Records.
The brand integration honors are part of the 12th annual AICP Show, which honors creative excellence in 22 technical and artistic categories.
BMW, A-B Marketers to Address AICP
