Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK BlueLithium, which serves more than 4 billion ad impressions per month to a network of 1,000 Web sites, said that it has agreed to acquire ad-serving technology company AdRevolver.
The transaction, subject to legal approval, is expected to close within two weeks.
BlueLithium has been a licensee of AdRevolver’s technology, which provides targeting by channel, geography and demographics, online reporting and automated optimization. The technology will now only be available to advertisers that use BlueLithium.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in