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Bloomin' Brands is moving on.
After seven years with Carat, the parent company of Outback Steakhouse, Bonefish Grill and Carrabba's Italian Grill has completed a review and shifted its media business to MediaVest. Annual media spending totals $150 million.
Carat defended and was among a handful of finalists for the account. Joanne Davis Consulting in New York managed the process.
In a statement about the selection, Bloomin' Brands chief marketing officer Michael Kappit cited "our confidence in the quality of the team, insights on our brands and business building ideas.
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