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Just in time for spring break, J. Walter Thompson in Chicago launches a TV spot promoting the virtues of pallor.
The spot, which breaks during Monday’s telecast of the American Comedy Awards on the Fox Network, suggests that spending time with rented video games from Blockbuster is the best way to enjoy a vacation, at least for the beautiful people.
Two overly tanned teens are shown admiring their singed faces in a bathroom mirror. “You have to go far to char!” one enthuses.
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