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Brad Blum wants to get Burger King out of the fast-food category’s price-discounting rut and restore continuity to the chain’s advertising. And he’s looking all over for ideas.
Nonroster shops Young & Rubicam (owned by WPP Group) and Grey Global Group, which owns Grey Worldwide, met with BK’s new CEO at the $350 million advertiser’s Miami headquarters this month, sources said. Y&R has another meeting today in Miami, sources said. In recent weeks, Blum has met with Interpublic Group roster shops MediaFirst International (media buying), Campbell Mithun (kids marketing), Deutsch (field marketing, value menu), independent Amoeba (whose head, Len Fink, is BK’s overall creative chief) and multicultural shops Bromley (part-owned by Publicis Groupe) and Uniworld (part-owned by WPP).
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