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Burger King has tapped former Coca-Cola executive Natalia Franco as its evp and global CMO.
Franco, who previously served as vp, global marketing and innovation for Coca-Cola, will oversee the fast-food chain’s product innovation, consumer insights and worldwide brand advertising, the company said in a statement. She will report to Burger King’s chairman and CEO, John Chidsey.
At Coke, Franco was primarily responsible for its McDonald-focused marketing efforts. Franco also has worked for General Mills, Savoy Brands International in Bogota, Colombia, and Unilever in Panama and Colombia.
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