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The Creative Department in Cincinnati has revealed a nose for controversy with its outdoor ad campaign for DNA-paternity test company Genetic Discovery.
One of the billboards in particular has attracted notoriety: It shows a baby with a Pinocchio-like nose and the headline, “Is his mother a liar?”
The outdoor ad’s May launch led to both new business for the shop and angry phone calls for Cincinnati-based Genetic Discovery.
One group of callers–missing the large print–attacked the ad for portraying the infant as a liar, said company communications director Lisa McDaniel.
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