Big Ads, Deep E Treading Softly on the Green Path

New Ads Distance Footwear Maker From ‘Typical Tree Huggers’
LOS ANGELES–A new print and outdoor campaign from Big Ads posits that buying Deep E environmental footwear and accessories is good for Mother Earth.
Highlighting Portland, Ore.-based Deep E’s fall line, the ads introduce a number of different shoes while explaining that a portion of sales goes to three different environmental causes.
While pointing to the brand’s environmental benefits–the company uses materials and processes that help minimize waste while conserving resources–the agency wanted to avoid using guilt trips or making the ads heavy-handed.