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Burkhardt & Hillman this week will break the first TV spots in 10 years for venerable watchmaker Bulova. The three commercials are the New York agency’s first work for the client since winning the estimated $10 million account in July.
Targeting holiday shoppers, the spots tout the brand’s history. “Radio Time” tells consumers that Bulova was responsible for the first commercial in a 1926 radio broadcast. Footage shows families gathered around the wireless in the days before television.
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