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Two big electronics retail accounts were active last week, as Best Buy launched a search for a shop to handle its estimated $50 million national broadcast-buying business, while Circuit City split with TBWA\Chiat\Day.
TBWA\C\D’s New York office handled about a $50 million portion of the Richmond, Va., chain’s $150 million ad account, the rest of which was in-house. It couldn’t be determined if Circuit City will take the agency’s portion in-house or launch a search. A company representative could not immediately be reached.
Best Buy would give the winner a foot in the door of a company whose total spend is an impressive $300 million.
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