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MIAMI BEACH, FLA. Advertising leaders need to redouble their efforts to attract and nurture new talent, in part by touting the “highly charged, creative
atmosphere” in which they work, said Ron Berger on Friday in his opening speech as the new chairman of the American Association of Advertising Agencies.
Berger, the CEO and chief creative officer at Havas’ Euro RSCG MVBMS Partners in New York, encouraged peers to become “more visible by trumpeting our tremendous story,” adding, “Let’s toot our horn about our industry’s contributions rather than continuing to have a few spokespersons who go on TV to showcase how smart they are versus how dumb the industry is.
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