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CHICAGO Barkley Evergreen & Partners looks to improve the image of its hometown in a new effort for the Kansas City Convention & Visitors Association.
The effort, which breaks on May 1, introduces a new slogan for the city, “Kansas City: New discoveries daily.” Seven television spots targeting leisure travelers depict a 19th century explorer in modern day Kansas City. A concurrent campaign targeted at meeting planners will include mock hotel door hangers inserted into trade publications extolling improvements the city has made, including a new convention center and an entertainment district scheduled to open in 2007.
“We
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