Ben & Jerry's Names Benders Top Marketer

Ben & Jerry’s Homemade last week welcomed aboard Larry Benders as chief marketing officer, a new position at the South Burlington, Vt.-based ice cream maker.
Benders, who brings a wealth of packaged-goods experience to Ben & Jerry’s, spent the past year at Coors Brewing Co. in Golden, Colo., as vice president of international marketing. Prior to that, he worked for three years at Nabisco, overseeing hot-cereal advertising created by Foote, Cone & Belding, New York.
Ben & Jerry’s also reported its first earnings gain in more than a year.